Galt Strategies was able to take the pest control company from 2 million in gross sales to 18 million in gross sales annually within 12 months. They did this by optimizing service and growth strategies and coming alongside the owner and implementing them. This led to the pest company’s acquisition by a Fortune 500 company.
Company Beginning Numbers: Year 1
2 million in annual gross sales
Company wanted a Reliable and Consistent lead flow and to increase their annual revenue to 3 million.
To come alongside the Company and launch multiple marketing campaigns plus establish and implement growth plan.
18 million in annual gross sales
2010 - 2013
- Sales Flatlining
- Profit Margins Narrowing
- Advertising Less Effective
- Former Licensee Competing
- Something had to change..and fast!
- Options Considered or Tried
- No Profit = No Good Offers
- Self Employed Job
- Invest More Money
- No Profit = No Investors
- Expand Offering…
- CC Home Services
- Stretch Too Thin = Low Profit Margins
Marketing was NOT working
- DFW Ad Budget Increasing - Results NOT There
- Turned to CC/Culver for some assistance
- Threw out what we had…
- Started new based up ROI history
- Experienced early success w/ PPC & Door Hangers
Now the question became…how and who do I turn to take it to the next level?
CC Recommended finding a Local Marketing Company
- Many interview’s and meetings lead to
- More than a marketing company - Galt is a Turnaround Consulting firm excelling in home service industries. (ex: Locksmith, Security Monitoring, Window Cleaning)
- Built a proprietary system within my Critter Control business…promising a big upside!
Galt Built & implemented the four steps that have to work in unison to achieve high profit.
1. Advertising/Lead Gen
2. Phone/ Appt Setting
3. On Site Selling
2011 - 1.5 Million
2012 - 1.5 Million
2013 - 5.7 Million
2014 - 14 Million
PRE TAX NET INCOME
Total advertising spend in 2012 = 15.8%.
(Spent 8.3% more on advertising & made $4,330,389 less)
Total advertising spend in 2013 = 7.5%.
(PPC, phone-books, and Door hangers)
Life Time Value of a Customer
Great Reviews /Happy Customers = Organic Growth
Each Crew $7- $10k/ Day
1 Crew…3 Jobs wk… $1,092,000 Yr.
1 Crew…5 Jobs wk… $1,820,000 Yr.
DFW TODAY - 5 Crews /35 jobs Week $12,000,000 YR
REPLICATE THIS SUCCESS IN EXSITING CRITTER CONTROL MARKETS
Proof of Concept is in place
Share with other Critter Control Franchisees
Plug & Play System
- Business Standpoint
Real growth producing Big profits
Increased Valuation of my business
Nice lead on local competition
- Personal Standpoint
More personal & family time
More to Give Back
My Experience with Galt
Galt held back fees to promote company growth
Galt has the owner’s best interests at heart
Galt became a part of my company
- Hands On
Galt works with your company on a daily basis & in every area of your company to implement processes.
They don’t just hand you a report
Riding with techs
Working in every department
Galt Partnered with me and built a relationship
Galt Mentored myself and upper management
Each month one job is completed free of charge as
an act of charity.
The Company Runs Itself
With the Galt System in place the company runs itself
Days in the office per week = 0
and my wife and I are free to travel the world.
This year we’re scheduled to visit Ireland & France